Immelt offers crisis leaders this advice:
- Be decisive: Make decisions, including some occasions when you don't have perfect information.
- Be accountable: Stand by your decisions, admit when you've made a mistake, and make sure you and your team are accountable.
- Be transparent: Don't just tell the truth, share the intent behind your decisions.
- Be a unifier: Make people feel like they're part of something that will last.
- Be willing to change yourself: Embrace personal growth.